Add your Facebook tracking pixel
Nicolette van 't Westeinde avatar
Written by Nicolette van 't Westeinde
Updated over a week ago

Tracking your data is key, and we've made it even easier by adding tracking pixel integrations. This way, you can easily link Facebook and TikTok with their dedicated tracking pixels. In this article we'll explain how to connect your Facebook tracking pixel.


Where can I find my tracking pixel code?


In order to find the tracking pixel, you'll need the base pixel code. You can find this base code on Facebook within the Events manager menu and it looks like this:

<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', '{your-pixel-id-goes-here}');
fbq('track', 'PageView');
</script>
<noscript>
<img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id={your-pixel-id-goes-here}&ev=PageView&noscript=1"/>
</noscript>
<!-- End Facebook Pixel Code -->

The tracking pixel code that you need to connect your Linksome page to Facebook is the Pixel ID. You can find the Pixel ID on two locations:

1. At the end of the <script> at fbq 'init'

2. At the start of the <noscript> in the Facebook URL after ID


In order to connect your tracking ID, you need to copy your Pixel ID from the base code and paste this within the Facebook tracking pixel menu on Linksome. Don't forget to save!


Connect the Facebook Pixel

  1. Open the 'Settings' menu

  2. Click on 'Facebook Tracking Pixel'

  3. Enable the Facebook Tracking Pixel

  4. Paste your tracking code

  5. Click on 'Save'



More information about the Facebook tracking pixel and how to get started is added on the websites below:

Create a Facebook-pixel and install the pixel
Get started with the base code of the Facebook-pixel


In case of any question or feedback, don't hesitate to contact us by clicking the Linksome bot in the right corner. If you prefer e-mail contact, know that you can reach out to us by e-mailing [email protected]

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